A Move In The Right Direction

After some time writing an ad for a newsletter today, I took some time to reflect on writing good ads.

For renting a property there are a number of things that must be in the ad and others items that help.

Obviously, the suburb is crucial, so is the number of bedrooms. While some people think that you can leave the price out - you can’t. Most people simply jump the ads that dont mention price.

Include things such as heatpumps, dishwashers, decks, parking - In Wellington, parking is a plus, so if its there include it.

Dont mention things like.. Only gets afternoon sun, or 20 minutes to the bus. The sun is something you can discuss with people when they are there (and if the sun is very important to them - they will ask). Most people are capable of quickly sussing out the hact there is no bus there. However if its really close to transport, mention that.

I suppose in short, Suburb, Price, Parking, Whiteware etc and any other good points. Dont play up the bad points - what your ad is to do is to get people in the door, then when they are in the door you can talk to them about those things.

Shayne Thurston
Lambton Property Management

Shayne's blog, Thoughts and Opinions